About ATF

All-time Favourite = the favourite of all choices during all times

All-time Favourites was launched in 2006 in Amsterdam by Brechje Gondrie. 

ATF wants to make practical items, stylish. We saw many fashion stylist carrying their stuff in a big, not really fashionable, Swedish blue/yellow shopper. We created a stylish edition of the bag, so that we could travel in style!

In 2016 we have more than just that succesfull shopper. We have a complete collection of practical, but stylish items. You can buy our fashion items in the webshop, but also in more than 350 partner stores across Europe!

Our mission is to make fashion items you love só much they will become your all-time favourite. In order to become an all-time favourite, we combine beauty and function in such a way that time and trends don't really matter. Timeless fashion items - that's what we bring!

Founder All-time Favourites Brechje Gondrie